Pantene
Social, Paid Social, Campaign
My Role: Art Director, Designer
Agency: Marina Maher Communications
The Brief: Pantene requested social content to be posted as Instagram stories to highlight their new products and social campaigns
The Process: I worked with the account strategist and brand representative to design and publish assets on a weekly basis, emphasizing Pantene’s unique visual identity across all of their product lines.
The Outcome: A consistent stream of assets that convey a clean, professional look with vibrant pops of color.
the clean look
The visual aspects of Pantene’s brand focus on professional clean designs. Working with the brand representative, I honed in a style for their Instagram stories that utilized Pantene’s classic white, black, and gold.
gold series
results
I designed a consistent stream of social assets for Pantene throughout the 21/22 Fiscal Year. The work ranges from promoting new products, social campaigns, and shared user reviews. The client and the agency have shared an overwhelmingly positive response to the quality of work.
Pantene’s Gold Series is a breakthrough line designed specifically for people with natural, curly, or transitioning hair. The client wanted to emphasize the importance of such a product in the black and hispanic communities.
As the designer, I pivoted to away from the pristine look of their classic branding to highlight the gorgeous deep purples, pinks, blues of their Gold Series branding.
The agency has since utilized the visual identity established by my designs as a guide for further promotional work with this line.
making it live
spring cleaning
published 6.18.22
by Pantene