Pantene Gold Series
Social, Paid Social, Campaign
My Role: Designer
Agency: Marina Maher Communications
The Brief: Design static and animated assets across social platforms for Pantene’s Gold Series product line, marketed specifically to people of color.
Role: Designer. Working with Gold Series’ distinct color palette and voice, I designed content that speaks directly to the product line’s audience.
The Outcome: 20+ assets created to bring forth the nurturing lush and curly hairs of the target audience.
gold series
Pantene’s Gold Series is a breakthrough line designed specifically for people with natural, curly, or transitioning hair. The client wanted to emphasize the importance of such a product in the black and hispanic communities.
As the designer, I pivoted to away from the pristine look of their classic branding to highlight the gorgeous deep purples, pinks, blues of their Gold Series branding.
The agency has since utilized the visual identity established by my designs as a guide for further promotional work with this line.
results
I designed a consistent stream of social assets for Pantene throughout the 21/22 Fiscal Year. The work ranges from promoting new products, social campaigns, and shared user reviews. The client and the agency have shared an overwhelmingly positive response to the quality of work.
making it live
spring cleaning
published 6.18.22
by Pantene